The Wall Street Journal recently reported that Google is planning to introduce an ad-blocker to both the mobile and desktop versions of its popular web browser, Google Chrome. The ad-blocker will reportedly filter out advertisements deemed to provide users with “bad experiences”. Such unacceptable ad types include pop-ups and videos that play automatically with sound, according to the Coalition for Better Ads (an industry group that counts both Google and Facebook as members). These ads fall “beneath a threshold of consumer acceptability”.
Read more over at Bantitrust.com.